# Little Thunder

> Little Thunder is a strategic design partnership helping teams navigate uncertainty through strategy, user research, branding, UX, websites and digital design.

Little Thunder works with startups, scaleups, established organisations and enterprise teams in Northern Ireland, the UK, Ireland, Europe and the United States. Founded in 2013, the partnership is led by experienced designers Tim Potter and Gabriel Muldoon. Core expertise includes brand strategy and identity, websites and development, digital product design, UX and UI design, design systems, content and ongoing design support.

## Key pages

- [Homepage](https://littlethunder.co/): Overview of Little Thunder's strategic design partnership and selected work.
- [Services](https://littlethunder.co/services/): Brand, product, UX, UI, website and ongoing design services.
- [Manifesto](https://littlethunder.co/manifesto/): Little Thunder's approach to clarity, collaboration and meaningful work.
- [About](https://littlethunder.co/about/): The partnership, founders, experience and working approach.
- [Showcase](https://littlethunder.co/showcase/): Selected brand, product, UX, UI, website and campaign case studies.
- [Blog](https://littlethunder.co/blog/): Articles about brand, product, UX, UI, web design and creative partnership.
- [Start a project](https://littlethunder.co/start-a-project/): Contact Little Thunder about a project.

## Specialist services

- [Web Design Belfast](https://littlethunder.co/web-design-belfast/): Strategy, UX, UI, website design, development, performance and technical SEO.
- [Branding Agency Belfast](https://littlethunder.co/branding-agency-belfast/): Brand strategy, positioning, identity design and brand systems.

## Selected case studies

- [Bose](https://littlethunder.co/showcase/bose/): Case study: how Little Thunder redesigned Bose's audio interface for clarity, speed and usability at scale.
- [Centre for Competitiveness](https://littlethunder.co/showcase/center-for-competitiveness/): Case study: branding and website redesign for the Centre for Competitiveness, a global think tank and research centre.
- [Chalky & the New Sports Car](https://littlethunder.co/showcase/chalky/): Case study: illustration, design and production for the children's picture book Chalky and the New Sports Car.
- [Electronic Arts](https://littlethunder.co/showcase/ea-global-login/): Case study: reimagining Electronic Arts global login flows to improve security, trust and user experience.
- [Football PX](https://littlethunder.co/showcase/footballpx/): Case study: a high-energy promotional film crafted to launch Football PX's football trading platform.
- [GoKarya](https://littlethunder.co/showcase/gokarya/): Case study: brand identity and website design for GoKarya, built to communicate mission and value with clarity.
- [Helpfully](https://littlethunder.co/showcase/helpfully/): Case study: Helpfully, an AI-powered self-service support concept designed for large-scale user assistance.
- [Inheritance Shield](https://littlethunder.co/showcase/inheritanceshield/): Case study: designing an AI-powered financial platform and podcast experience for Inheritance Shield.
- [plannd](https://littlethunder.co/showcase/plannd/): Case study: how Little Thunder helped plannd events management create a playful WordPress website built for growth.
- [Stroll](https://littlethunder.co/showcase/stroll/): Case study: product design and design-system work for Stroll's insurance platform.
- [Tropical Thunder](https://littlethunder.co/showcase/tropical-thunder-ad-website/): Case study: campaign concept, video and website created for Tropical Thunder Hazy IPA Beer.


## Blog articles

- [AI, Analytics and the Art of Asking Better Questions](https://littlethunder.co/blog/ai-analytics-and-the-art-of-asking-better-questions/): Little Thunder insight on design, business and creative partnership.
- [From MVP to Meaningful Product](https://littlethunder.co/blog/from-mvp-to-meaningful-product/): Little Thunder insight on design, business and creative partnership.
- [Build a Powerful Website with SquareSpace That Delivers Results, Fast!](https://littlethunder.co/blog/build-a-powerful-website-with-squarespace-that-delivers-results-fast/): Little Thunder insight on design, business and creative partnership.
- [10 Common Questions About Starting a Website or Branding Project (Answered)](https://littlethunder.co/blog/10-common-questions-about-starting-a-website-or-branding-project-answered/): Little Thunder insight on design, business and creative partnership.
- [Creating a High-Performance Website in 2026 with WordPress](https://littlethunder.co/blog/creating-a-high-performance-website-in-2026-with-wordpress/): Little Thunder insight on design, business and creative partnership.
- [The Importance of First-Time User Experience](https://littlethunder.co/blog/the-importance-of-first-time-user-experience/): Little Thunder insight on design, business and creative partnership.
- [The Power of Storytelling](https://littlethunder.co/blog/the-power-of-storytelling/): Little Thunder insight on design, business and creative partnership.
- [Making a Big Impact as a Small Team](https://littlethunder.co/blog/making-a-big-impact-as-a-small-team/): Little Thunder insight on design, business and creative partnership.
- [How to Supercharge your Intranet with Google Sites](https://littlethunder.co/blog/how-to-supercharge-your-intranet-with-google-sites/): Little Thunder insight on design, business and creative partnership.
- [Our Approach to Collaborative Design Partnerships](https://littlethunder.co/blog/our-approach-to-collaborative-design-partnerships/): Little Thunder insight on design, business and creative partnership.


## Contact

- [Project enquiries](https://littlethunder.co/start-a-project/): Start a conversation about brand, product, UX, UI or web design.
- [Email Little Thunder](mailto:info@littlethunder.co): info@littlethunder.co
- [Call Little Thunder](tel:+442821330250): +44 (0)28 2133 0250