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EA Answers Badges

We thoroughly enjoyed working with the EA Customer Experience team to create a set of custom badges to mark the release of new game titles.

Deliverables

UIIllustration
A sample image of our work on EA Answers Badges

Consistency is key

The badge template needed to work consistently across a wide variety of games. So a prerequisite was that it must compliment the graphical style of each game whilst maintaining continuity and a recognisable look and feel across all badges.

Initial process sketches and development of Answer Badges

Initial Concepts

Various concepts were explored in low fidelity. This allows us to rapidly trial visual compositions. We started with the underlying shape patterns that would make up the badge structure.

High Fidelity Refinement

The chosen layout is then worked up on screen. At this point we can start to trial visual effects and colours.

A series of images showing the stages of creating a badge.

In the wild

The finished badges can be seen in action on EA Answers HQ.

A selection of badges from the EA Answers siteA selection of badges from the EA Answers siteA selection of badges from the EA Answers siteA selection of badges from the EA Answers siteA selection of badges from the EA Answers siteA selection of badges from the EA Answers siteA selection of badges from the EA Answers siteA selection of badges from the EA Answers site