EA Answers Badges
We thoroughly enjoyed working with the EA Customer Experience team to create a set of custom badges to mark the release of new game titles.
Consistency is key
The badge template needed to work consistently across a wide variety of games. So a prerequisite was that it must compliment the graphical style of each game whilst maintaining continuity and a recognisable look and feel across all badges.
Various concepts were explored in low fidelity. This allows us to rapidly trial visual compositions. We started with the underlying shape patterns that would make up the badge structure.
High Fidelity Refinement
The chosen layout is then worked up on screen. At this point we can start to trial visual effects and colours.
In the wild
The finished badges can be seen in action on EA Answers HQ.